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Schmidt’s and Justin Bieber Launch a Deodorant

The natural deodorant was co-created with Bieber.

Schmidt's has released Here+Now, a baking soda-free natural deodorant co-created with Justin Bieber. The Grammy-nominated artist helped select the gender-neutral fragrance and co-design the packaging. The deodorant is free of baking soda, neutralizes odor and offers an essential-oil derived citrus and floral scent, anchored by woodsy base notes.   The name of the new deodorant is intended to celebrate small, yet intentional, choices that lead to happier and healthier lives. The packaging bo...

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